Ballmer to partners: Stick with Microsoft
Monday, July 12, 2010 14:17Microsoft CEO Steve Ballmer promised a sports arena filled with Microsoft partners that, within months, a number of Windows-based tablets would be hitting the market, and that the company is urgently working to bring its Windows 7 smartphone OS to market.
With his usual energetic physical expressiveness, Ballmer kicked off the Microsoft Worldwide Partner Conference (WPC), being held in Washington D.C., this week, with a keynote that urged business partners to stick with Microsoft, even as the company has stumbled in keeping up its presence in new device offerings.
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Although Ballmer didn’t mention the iPad or iPhone from Apple or the Android smartphone OS, clearly the successes of these products weighed heavily over the keynote. Ballmer noted that the company’s business partners have been asking whether Microsoft would offer similar devices.
“I’ve heard from partners who want to know what is coming,” he said, in a rare public moment of admitting that the company has fallen behind. He then assured partners that Microsoft equivalents are in the works. The resulting Windows-based devices would appeal to end users, and have the added benefit of being supported for enterprise use through existing Microsoft management tools.
And cloud computing — another main topic of the keynote — will require such smart devices, he said. “The cloud wants smarter devices,” he said. While the cloud services could be accessed by thin client devices, Ballmer predicted that users would want richer functionality.
“Rich is the path forward. It is want consumers want,” Ballmer said.
For the audience, the question of what Microsoft is doing in mobile computing is a pertinent one, as these are the companies that use Microsoft’s technologies to serve their own customers. Many partner customers have been asking about mobile technologies, Ballmer said.
Microsoft is working on these new form factors, Ballmer assured the audience. Within the next few months, Dell, Samsung, Toshiba and other equipment vendors will release a range new tablets, with a variety of features and prices.
