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Hardly a month goes by without a new alarm being sounded about privacy online, either because companies are surreptitiously collecting and using data about Web users or because they’re releasing information that users thought would be kept private. Web surfers’ sense that they have little or no control over these data makes them suspicious even of efforts to make advertising more palatable, such as the shift from one-size-fits-all ads to more personalized and relevant pitches.

(c) 2010, Los Angeles Times.

Distributed by McClatchy-Tribune Information Services.

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