EMC’s Gelsinger shares global storage federation vision
Monday, April 5, 2010 8:18Pat Gelsinger made headlines in September 2009 when he left Intel to join EMC as president and COO of information infrastructure products, a group that includes the company’s information storage and information security businesses. Now, Gelsinger — who was Intel’s first chief technology officer and led both the desktop products group and the digital enterprise group during his career at the chip maker — is making waves again.
During a presentation last month, Gelsinger offered industry analysts a first look at EMC’s vision of global storage federation, which will allow companies to overcome latency and bandwidth problems to keep their data in sync over large distances. EMC believes this technology promises to alter the storage landscape in ways similar to how virtualization has changed the way companies deploy and use servers.
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During his first trip to Asia on EMC’s behalf, Gelsinger sat down for a telephone interview with IDG News Service to discuss the transition from Intel to his new job at EMC, and to offer some insight into EMC’s vision of global storage federation and how it plans to bring the technology to market.
What follows is an edited transcript of that conversation:
IDGNS: You’ve been at EMC now for about six months. After so much time spent at Intel, how is the adjustment to working at a new company?
Pat Gelsinger: Obviously, after 30 years at Intel it was quite a significant transition, from silicon to systems, from West Coast to East Coast — even though I’m living more bicoastally. I’m very excited about the opportunity at EMC, otherwise I wouldn’t have moved. I see the disruptive nature of what’s going on in the IT industry around virtualization, around cloud computing, and around the new model of consumption for IT in the future.
EMC is well positioned to be a beneficiary of these changes as well as a disruptor of the overall IT industry. In that regard, I saw it as a good opportunity. So far, it’s like a major organ transplant; the body hasn’t rejected me yet. So far it’s going pretty well.
IDGNS: What have you found to be the biggest difference between Intel and EMC?
Gelsinger: Intel is almost all OEM (original equipment manufacturer) as well as indirect sales. EMC is a very direct sales oriented company and as a result it’s extremely customer focused. If there’s an issue for a storage customer of EMC, it’s a five-alarm fire and you’re guilty until proven innocent. It doesn’t matter what the source of the problem is, fix the customer’s problem and really build that very strong, long-term relationship with the customer.
The projects I worked on at Intel were four or five years long. Everything was built around Moore’s Law. At EMC, being a systems company, you have much shorter development cycles because you have to respond much more quickly to different customers and competitive inputs, so I’m learning a different pulse rate for the business.
EMC has also been more acquisitive in terms of integrating different businesses. We bought Data Domain last year, that works for me. We just did the Archer Technologies acquisition at the beginning of this year, that’s also part of my group. I’m learning in new areas. I’d previously spent about two seconds thinking about government risk and compliance, now I have the lead business in that area in the industry, so I’m coming up to speed with a whole new technology and customer space.
