Firms quickly realize PR possibilities of social media

Wednesday, May 5, 2010 20:00
Posted in category Uncategorized

Richard Pesce loved his Clif Bars. Then the company sent him an expired box of the energy snacks. He e-mailed complaints. He phoned. No luck.

(c) 2010, The Kansas City Star.

Distributed by McClatchy-Tribune Information Services.

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