Publishers see signs the iPad can restore ad money
Thursday, June 3, 2010 14:05In this undated photo provided by Wired, an Apple iPad is displayed. After nearly a year of laboring on a tablet computer edition of the magazine, Wired released its application in Apple’s digital newsstand Wednesday, May 26, 2010. Other titles from Conde Nast, including Vanity Fair and GQ, had already come out for the iPad, which launched April 3. But Wired is the first to undergo a top-to-bottom re-imagining for the new format. (AP Photo/Wired)
(AP) — Good news for the news business: Companies are paying newspapers and magazines up to five times as much to place ads in their iPad applications as what similar advertising costs on regular websites.
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