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U.S. online advertising revenue has hit an all-time high, the Interactive Advertising Bureau reported yesterday. According to the IAB, which enlisted PricewaterhouseCoopers to help prepare the results, online ad spending hit $26 billion last year in the U.S., representing a 15 percent gain year over year. In the fourth quarter alone, advertisers spent $7.45 billion [...]

It might finally be happening–no, really this time! According to Twitter head of product management Anamitra Banerji at an Interactive Advertising Bureau event on Tuesday (recapped by MediaPost), the company is finally seizing upon its status as the Web’s hot spot for brands and marketers and is testing a formal advertising platform. GigaOm’s Mathew Ingram [...]