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Virtually everything you do online is scrutinized by search engines and advertising networks that evaluate you as a potential customer based on what you search for, the sites you visit and the ads you see — whether you click on those ads or not. (c) 2010, San Jose Mercury News (San Jose, Calif.). Distributed by [...]

Like few other people on the planet, Google’s Ben Gomes knows what interests the world. (c) 2010, San Jose Mercury News (San Jose, Calif.). Distributed by McClatchy-Tribune Information Services.

It just got to be too much – the 255 Facebook friends, the four e-mail accounts, the Flickr and Picasa photo albums, the LinkedIn updates, the daily tech blogs I follow and the Twitter feed that never stops disgorging rumors and tips. (c) 2010, San Jose Mercury News (San Jose, Calif.). Visit MercuryNews.com, the World [...]

The other day on the Internet, one man’s Facebook circle received a public service announcement of sorts: “This goes out to any girl that ive ever been with. I got tested today for Herpes and i came out positive.” (c) 2010, San Jose Mercury News (San Jose, Calif.). Distributed by McClatchy-Tribune Information Services.

Google, Yahoo and other major Internet advertising companies are developing new ways to tailor ads by tracking users’ online history — and can even auction off individual customers to advertisers in the few milliseconds between a person clicking a link and the page appearing on their screen. (c) 2010, San Jose Mercury News (San Jose, [...]

The World Wide Web won over Wall Street in 1995, when Netscape’s dazzling debut ushered in the dot-com era. (c) 2010, San Jose Mercury News (San Jose, Calif.). Distributed by McClatchy-Tribune Information Services.

Google sees an Internet far more crowded with competitors than just a year ago. At least, that’s what the company is telling government regulators. (c) 2010, San Jose Mercury News (San Jose, Calif.). Distributed by McClatchy-Tribune Information Services.

In its earliest days, Facebook was primarily a white and Asian phenomenon. No more. In the first-ever study of the race and ethnicity of its U.S. users, Facebook said Wednesday that blacks and Latinos have joined the social networking giant at a rapid clip in the last several years. (c) 2009, San Jose Mercury News [...]

In its earliest days, Facebook was primarily a white and Asian phenomenon. No more. In the first-ever study of the race and ethnicity of its U.S. users, Facebook said Wednesday that blacks and Latinos have joined the social networking giant at a rapid clip in the last several years. (c) 2009, San Jose Mercury News [...]