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Any Web publisher with a pulse knows that the best way to goose page views is to create a slideshow. Turns out it works in search as well. Yahoo’s search market share has been on a decline for several months, but the company has been promising a rebound over the last several weeks. And according [...]

Google hopes a new button for Web publishers will increase Buzz usage. Social-networking buttons for sharing content are nearly ubiquitous on the sites of Web publishers (including this one) but Google had yet to release an official button for Buzz, its social-networking service unveiled earlier this year. A few publishers had taken it upon themselves [...]

Yahoo on Wednesday announced that it has decided to close the Yahoo Publisher Network, the company’s answer to Google AdSense. The Yahoo Publisher Network, an advertising platform enabling small Web publishers to place ads on their sites to drive revenue, will officially close on April 30. The service has been in beta testing since its [...]

This is what Google had in mind when it acquired DoubleClick. Google unveiled its rebranded display ad serving technology Monday, bringing together the DoubleClick DART for Publishers and Google Ad Manager products under a new name: DoubleClick for Publishers. The new ad-management software has a redesigned user interface, links to the DoubleClick Ad Exchange, and [...]